Join this webinar and learn how to create captivating, compelling content in the social media space that drives brand awareness, purchase intent, and consumer connections. Attending this webinar, you will discover how Coca-Cola is connecting with their consumers and participating in online communities.

Date: 30 May 2012
Time: 3 PM - 4 PM
Time Zone: EDT
Speaker: Michael Donnelly (Group Director of Worldwide Interactive Marketing at The Coca-Cola Company)
Brief About Speaker: Michael Donnelly: As Group Director, Worldwide Interactive Marketing for The Coca-Cola Company, He is responsible for increasing the understanding, testing, adoption and effective use of Digital Marketing and Emerging Media amongst their marketers throughout the world. Working in the interactive marketing arena since 1998, he has recently been focused on creating effective programs in Social Media Mkt, Consumer Generated Media, Virtual Worlds and on expanding the company effective use of Search Engine Marketing. Programs under his supervision have recently won “Best in Show” at OMMA, Silver and Bronze awards at MIXX, a Creative Media Award from Media Magazine, 2 achievement awards from the Society for New Communications Research and an Emmy nomination for "Outstanding Achievement in Advanced Media Technology for Best Use of Commercial Advertising on Stand Alone Broadband Devices“.