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vendor: Loyalty Industry

Glasser Research

Glasser Research enables you to identify those aspects of your company, products, service or personnel that make sales leads become customers and help retain your existing customers as loyal buyers.

Country:

USA

Feedback-Survey Platform: Online, Voice, Face to Face
Services: Customer Loyalty Programs, Customer Retention Programs, Customer Satisfaction Surveys

Original Link

Featured Webinar
in VOC on Mobile

Webinar: Mobile Customer Success Management

Want real-time access and insight into your customers? This webinar will benefit Customer Success Executives, Customer Success Managers, as well as anyone who is involved in Customer Intelligence Management.

Loyalty Conference
in Loyalty Impact

Conference partially focuses on driving business impact from rewards programs

Loyalty World USA tracks include how to leverage reward programs to drive measurable business results. Gain useful tips on increasing goal alignment of programs.

Vendor in Focus
in Loyalty Vendors

Join a community of vendors to achieve scale for customer rewards

Punchcard allows vendors to join a community of vendors to drive the activity among customers. Shared rewards infrastructure creates scale that is not possible for single vendor.

ARTICLE
in VOC Execution

Loyalty Systems are a key tactical support for VoC programs

Integrating loyalty or incentive programs into data gathering (or vice versa) creates a more powerful feedback system — by drawing on the emotional engagement of the rewards program.

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Spotlight on the
LOYALTY INDUSTRY
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Multiple examples of innovation in loyalty programs

Article exploring multi levels of innovation in rewards includes a couple of takes on targeting your reward programs for greater impact and ROI.

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Using loyalty to support branding

RiteAid integrates wellness and health benefits into loyalty programs to also drive brand connection

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Editors' NEWS/Opinion

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Research Team Takes On Marketers Key Challenge | KU team uses innovative approach to tackling question of ROI of CSat programs

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Editor's Note

Welcome (back) to the Ideal Path Customer Loyalty Portal.

It's funny, every time I read the name of this portal, I'm not satisfied. But then I remember that a short catch phrase can't describe an area that encompasses the act of focusing on and delivering customer experience, satisfaction and loyalty.

Article
in Loyalty Impact

Loyalty Programs & Brand Strength

Loyalty programs can create a differentiating value story that clearly distinguishing your offering from competitors.