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vendor: Loyalty Industry

Beyond Philosophy

Beyond Philosophy has pioneered new, proprietary CX methods for analyzing both the rational and emotional sides of the customer experience. The company specializes in strategic consultancy services, custom research, training and education.

Founded in 2002 by customer experience author and thought leader Colin Shaw and business partner David Ive, Beyond Philosophy has since become a leader in helping organizations to create deliberate, emotionally engaging customer experiences that drive value, reduce costs and build competitive advantage.

Country:

USA

Services: Customer Experience Management

Original Link

Featured Webinar
in VOC on Mobile

Webinar: Mobile Customer Success Management

Want real-time access and insight into your customers? This webinar will benefit Customer Success Executives, Customer Success Managers, as well as anyone who is involved in Customer Intelligence Management.

Loyalty Conference
in Loyalty Impact

Conference partially focuses on driving business impact from rewards programs

Loyalty World USA tracks include how to leverage reward programs to drive measurable business results. Gain useful tips on increasing goal alignment of programs.

Vendor in Focus
in Loyalty Vendors

Join a community of vendors to achieve scale for customer rewards

Punchcard allows vendors to join a community of vendors to drive the activity among customers. Shared rewards infrastructure creates scale that is not possible for single vendor.

ARTICLE
in VOC Execution

Loyalty Systems are a key tactical support for VoC programs

Integrating loyalty or incentive programs into data gathering (or vice versa) creates a more powerful feedback system — by drawing on the emotional engagement of the rewards program.

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Spotlight on the
LOYALTY INDUSTRY
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Multiple examples of innovation in loyalty programs

Article exploring multi levels of innovation in rewards includes a couple of takes on targeting your reward programs for greater impact and ROI.

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Using loyalty to support branding

RiteAid integrates wellness and health benefits into loyalty programs to also drive brand connection

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Loyalty services vendor allows targeting specific buyers

Retail Hero, provider of CRM and POS integrated loyalty systems, allows companies to target buyers who consistently buy the same products for threshold rewards.

Editors' NEWS/Opinion

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Local Grocery Store Chain Steps Outside the Norm for New Rewards Program | New Rewards Program for Local Grocery Chain

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Research Team Takes On Marketers Key Challenge | KU team uses innovative approach to tackling question of ROI of CSat programs

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more EDITORS NEWS >

Editor's Note

Welcome (back) to the Ideal Path Customer Loyalty Portal.

It's funny, every time I read the name of this portal, I'm not satisfied. But then I remember that a short catch phrase can't describe an area that encompasses the act of focusing on and delivering customer experience, satisfaction and loyalty.

Article
in Loyalty Impact

Loyalty Programs & Brand Strength

Loyalty programs can create a differentiating value story that clearly distinguishing your offering from competitors.