As business managers or owners, we’re constantly faced with opportunities to widen the range of programs that we run — so how does the go/no go decision get made? Sometimes it’s something that is externally driven by a customer or competitive situation. Other times, it’s more about widening capabilities and generating operational gains.
Focusing on mobile as a platform for feedback and VoC, we thought we’d explore things from that angle, since it helps the decision making process for managers and owners ... READ MORE