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    Welcome (back) to the Ideal Path Customer Loyalty Portal.
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Issue 2012.08.10
Gamification: The Hottest Tactic in Loyalty Programs
article: Loyalty Execution

AIR MILES example has rapid engagement AND program cost control simultaneously in new programs

Look around and you’ll see a lot of examples of gamification in marketing and in particular in loyalty programs.  So is this just another gimmicky social media driven tactic by companies?  Or is there some genuine strategic value that justifies its rapid infiltration into loyalty programs.

It may seem gimmicky on the surface but gamification addresses two key strategic issues for companies running loyalty programs:

1. Jump starting loyalty programs with early member engagement

2. Managing costs of generating loyalty ... READ MORE
editors' digest: Loyalty Industry
Startup FreebeeCards Beats Daily Deals Companies | FreebeeCards uses gamification, communication tools and customer tracking to compete with daily deal sites at launch ... READ MORE
news: Vendor News

Badgeville, The Behavior Platform and global gamification leader, today announced an exclusive partnership ... MORE

event: upcoming

Loyalty World 2012 is Europe's largest customer engagement, ... MORE

Date: 2012-11-05
Location: Hilton Metropole ..., UK
vendor: focus

Bunchball gives marketers, media sellers and employers the tools they need to drive high-value ... MORE
 
 
 
 
  
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