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    • Mobile technologies put pressure on brands to meet customers' new #CX expectations around smartphones http://bit.ly/16PXodq

      17 June 13:45:00

    • Putting control of online #customerexperience back where it Belongs http://bit.ly/18Sb3Cr #CX

      17 June 13:15:00

    • #CX firm @beyondp takes #VOC to next level (beyond NPS) - and helps businesses drive decisions http://bit.ly/14JnvCq

      17 June 12:45:00

    • Even Great Customer Experience Has a Limited Life (Just ask Apple's Jony Ive) http://bit.ly/18Sb3lR #CX #custexp #iOS7 #Apple

      17 June 12:15:00

    • Starbucks extends #loyaltyprograms to include merchandise bought at other retail partners http://bit.ly/YItdlr

      13 June 13:00:00

    • The power of aligning your #loyaltyprogram to your core competitive strategy http://bit.ly/12klj43

      13 June 12:00:00

    • A Simpler #CX Starting Point for C-Level Execs http://bit.ly/16PXotG

      13 June 11:30:00

    • Is your company its own worst competition? Inconsistent CX from different team members can create new pressure points http://bit.ly/WTEnNI

      13 June 08:15:00

    • The 4 critical success factors that make Amazon Prime, MyStarbucksRewards and more top #loyaltyprograms successful http://bit.ly/16PXodj

      13 June 03:45:00

    • Your partners affect your overall #customerexperience more than you realize http://bit.ly/12kllsu #CX

      12 June 17:00:00

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  • Editor's Note
    Welcome (back) to the Ideal Path Customer Loyalty Portal.
    It's funny, every time I read the name of this portal, I'm not satisfied. But then I remember that a short catch phrase can't describe an area that encompasses the act of focusing on and delivering customer experience, satisfaction and loyalty.
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Issue 2012.06.28
Mobile VOC: Opportunities and Realities
article: VOC on Mobile

Gen X & Y make Including mobile in your VOC efforts is no longer an option but a key core platform

Mobile has been on radar screen of companies for a while — with a big part of the focus being on gathering customer feedback.

Until recently, the driving factors have often been company centric:

  • cost advantage: lower cost than other platforms
  • timing advantage  — 24 access to customers
  • unique identification of customer — via mobile number.

But now. in a major market shift,  there is a customer centric pressure — as customers increasingly are treating mobile as their primary platform ... READ MORE
editors' digest: Loyalty Industry
Saygent Elevates Mobile App Based Feedback | Saygent's mobile feedback system allows mobile app providers to actually hear the VOC... READ MORE
news: Vendor News

MarketTools, Inc., the leader in software and services for customer feedback and market ... MORE

event: upcoming

Win BIG in the Mobile Retail Revolution: Deliver ... MORE

Date: 2012-09-13
Location: Warwick Hotel, CO, USA
vendor: focus

ChatterPlug is a first-of-its kind platform for businesses to enrich the experience of their ... MORE
 
 
 
 
  
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