Have you noticed the shift? It happened almost by accident, a by-product of the evolving popularity of social media platforms like Facebook and Twitter. Consumers (the buyers that companies focus on every single day) found themselves connected - first to 100s, then eventually to 1000s of ‘friends’ and followers via social media.
Suddenly they found themselves on a dramatically more level playing field, with the companies they buy products and services from.
The ‘Old Days’: High Barriers To ... READ MORE