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    • Mobile technologies put pressure on brands to meet customers' new #CX expectations around smartphones http://bit.ly/16PXodq

      24 May 05:30:00

    • A Simpler #CX Starting Point for C-Level Execs http://bit.ly/16PXotG

      24 May 04:00:00

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      24 May 03:15:00

    • The 4 critical success factors that make Amazon Prime, MyStarbucksRewards and more top #loyaltyprograms successful http://bit.ly/16PXodj

      23 May 04:45:00

    • The big difference between a #rewardsprogram and a #loyaltyprogram http://bit.ly/UAkvhI

      23 May 02:45:00

    • Your CX's worst enemy? It's weak team members competing with strong ones ... and losing http://bit.ly/WTEnNI

      21 May 16:00:00

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      20 May 14:30:00

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      20 May 14:00:00

    • 5 keys for a successful Voice of Customer effort http://bit.ly/Z3XlkY #VoC

      20 May 13:30:00

    • 3 reasons to use your newest product / services as rewards in your loyalty programs http://bit.ly/16ubVsi

      20 May 13:00:00

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  • Editor's Note
    Welcome (back) to the Ideal Path Customer Loyalty Portal.
    It's funny, every time I read the name of this portal, I'm not satisfied. But then I remember that a short catch phrase can't describe an area that encompasses the act of focusing on and delivering customer experience, satisfaction and loyalty.
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Issue 2012.06.07
From Loyalty to VOC to CX: Real-Time is Key
article: VOC Infrastructure

Actionability is as much about when data comes as the quality of the data

Systems and processes are great and often deliver effective ways to address problems that become visible from feedback and monitoring efforts.  But successful business processes also are lot about choosing the point of least friction, when the momentum lies with the task at hand, rather than an inertia which develops with times passing. This means that timing is everything.

Recency and intensity about a business interaction go hand-in-hand.  The customer appreciates a rapid resolution of a issue (which in turn prevents the episode from being “stored” in long term memory — instead replacing it with ... READ MORE
editors' digest: Loyalty Industry
Market Force Provides Real Time Data to Film Studios | Marketforce sets the standard for gathering product launch success data at the real-time level... READ MORE
news: Vendor News

FANBOX, a leader in relational technologies and loyalty programs, announces the launch of ... MORE

event: upcoming

The Consumer Insights Forum will help you see ... MORE

Date: 2012-06-27
Location: Moscone Center, CA, USA
vendor: focus

ChatterPlug is a first-of-its kind platform for businesses to enrich the experience of their ... MORE
 
 
 
 
  
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