Issue 2012.05.30 Loyalty Programs Success Depends on Getting the Strategy Right

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Loyalty IP on

Big data is here .... but is your company ready for it? http://bit.ly/11vO07Q #VOC #bigdata
18 June 14:00:00
How weak #customerexperience leaves strong companies vulnerable to new competition http://bit.ly/11lNOf1 #CX
18 June 13:30:00
Pricing can be the 'kill switch' on a positive #customerexperience http://bit.ly/11lNCfG #CX
18 June 13:00:00
#Webinar Today: The New "V" in #BigData: How Viability is Driving Better Outcomes #dataanalytics @PROS_Inc http://bit.ly/10u5q9H
18 June 00:45:00
#Webinar Today: Leverage Your Secret Superpowers to Drive #CustomerSuccess @VerintWFM #customerexperience http://bit.ly/10u6zOw
18 June 00:45:00
Mobile technologies put pressure on brands to meet customers' new #CX expectations around smartphones http://bit.ly/16PXodq
17 June 13:45:00
Putting control of online #customerexperience back where it Belongs http://bit.ly/18Sb3Cr #CX
17 June 13:15:00
#CX firm @beyondp takes #VOC to next level (beyond NPS) - and helps businesses drive decisions http://bit.ly/14JnvCq
17 June 12:45:00
Even Great Customer Experience Has a Limited Life (Just ask Apple's Jony Ive) http://bit.ly/18Sb3lR #CX #custexp #iOS7 #Apple
17 June 12:15:00
Starbucks extends #loyaltyprograms to include merchandise bought at other retail partners http://bit.ly/YItdlr
13 June 13:00:00

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Editor's Note

Welcome (back) to the Ideal Path Customer Loyalty Portal.

It's funny, every time I read the name of this portal, I'm not satisfied. But then I remember that a short catch phrase can't describe an area that encompasses the act of focusing on and delivering customer experience, satisfaction and loyalty.


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Issue 2012.05.30

Loyalty Programs Success Depends on Getting the Strategy Right

article: Loyalty Execution

The GroupOn Effect on Future Loyalty?

A look at how daily deals affect the foundation of your future customer relationships

In these times of economic upheaval, when companies are focused on survival first and profit second, how does the GroupOn style promotional offer fit in to the scheme of things? It’s actually a broader question, focused on understanding your end-to-end business model and defining your timeframe for strategic planning. If you’re running month-to-month and happy that way, then it’s probably not worth reading on. But if you’re thinking about building a profitable growing business that keeps expanding after 2, 3, 5, 10 years then there’s more here for you.

Pouring the foundation for loyal ... READ MORE

editors' digest: Loyalty Execution

Lowering the Loyalty Effort Bar | If engagement and data collection are key, why are so many merchants setting the effort bar so high for customer participation in loyalty programs?... READ MORE