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  • Editor's Note
    Welcome (back) to the Ideal Path Customer Loyalty Portal.
    It's funny, every time I read the name of this portal, I'm not satisfied. But then I remember that a short catch phrase can't describe an area that encompasses the act of focusing on and delivering customer experience, satisfaction and loyalty.
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Issue 2012.05.02
Going Beyond Feedback Surveys to True Voice of the Customer
article: VOC Impact

Some argue that measuring only CSat sets the bar too low for businesses

The Semantic Argument

You’ll find a lot of semantic arguments both online and offline about whether “customer satisfaction” sets the bar too low for companies. In a literal sense — of course it does. But our experience shows that very few companies are taking the term so literally. If you speak with companies that measure Customer Satisfaction (CSat), they are typically not taking a relaxed view of measuring the perspective of customers.

But that’s not to say that they have the laser focus that’s required to generate maximum ROI from their CSat efforts ... READ MORE
editors' digest: Loyalty Industry
Real Time Actioning of Feedback Data | Real estate service achieves 'next level' of actionability of VOC data... READ MORE
news: Company Survey

Independence is still a desirable outcome for the majority of respondents, with 56 ... MORE

event: upcoming

The Customer Insights Conference 2012, hosted by the ... MORE

Date: 2012-05-04
Location: Yale School ..., CT, USA
vendor: focus

Beyond the Arc is a small team of highly qualified, creative professionals with a ... MORE
 
 
 
 
  
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