Keeping Up With The Customer
In recent years there have been quantum changes in the ways that customers shop and interact with brands. Many companies have been on the leading edge of those changes -- in some cases driving it. Examples include Amazon and Ebay, which have always been suited to the mobile and tablet shopping environments as a result of their online lineage.
Their impact in the retail industry has been felt worldwide with their exceptional reach and cost advantage allowing them to compete with traditional retailers in distant countries like Australia -- without moving their operations from the ... READ MORE