connect with us
Latest Editor's Digest Issue  |  News Round Up  |  Vendor Listing  |  Latest Newsletter
    Loyalty IP on

    • Big data is here .... but is your company ready for it? http://bit.ly/11vO07Q #VOC #bigdata

      18 June 14:00:00

    • How weak #customerexperience leaves strong companies vulnerable to new competition http://bit.ly/11lNOf1 #CX

      18 June 13:30:00

    • Pricing can be the 'kill switch' on a positive #customerexperience http://bit.ly/11lNCfG #CX

      18 June 13:00:00

    • #Webinar Today: The New "V" in #BigData: How Viability is Driving Better Outcomes #dataanalytics @PROS_Inc http://bit.ly/10u5q9H

      18 June 00:45:00

    • #Webinar Today: Leverage Your Secret Superpowers to Drive #CustomerSuccess @VerintWFM #customerexperience http://bit.ly/10u6zOw

      18 June 00:45:00

    • Mobile technologies put pressure on brands to meet customers' new #CX expectations around smartphones http://bit.ly/16PXodq

      17 June 13:45:00

    • Putting control of online #customerexperience back where it Belongs http://bit.ly/18Sb3Cr #CX

      17 June 13:15:00

    • #CX firm @beyondp takes #VOC to next level (beyond NPS) - and helps businesses drive decisions http://bit.ly/14JnvCq

      17 June 12:45:00

    • Even Great Customer Experience Has a Limited Life (Just ask Apple's Jony Ive) http://bit.ly/18Sb3lR #CX #custexp #iOS7 #Apple

      17 June 12:15:00

    • Starbucks extends #loyaltyprograms to include merchandise bought at other retail partners http://bit.ly/YItdlr

      13 June 13:00:00

  •  LOYALTY IP NEWSLETTER
    BE INFORMED. STAY CURRENT.
    Get the latest picks by our Editorial Team - from the News, Articles, Examples, Vendors and Events.
    Your weekly eye on the Loyalty Industry -- filled with usable takeaways brought to you by our Editorial Team.
    We sift through 1000's of items to bring you the most relevant and eye opening ones.

  • Editor's Note
    Welcome (back) to the Ideal Path Customer Loyalty Portal.
    It's funny, every time I read the name of this portal, I'm not satisfied. But then I remember that a short catch phrase can't describe an area that encompasses the act of focusing on and delivering customer experience, satisfaction and loyalty.
    …… Read More.

SHARE
Issue 2012.04.18
Results Matter: Whether It's Feedback Actionability or Loyalty Program ROI
article: VOC Strategy

Protecting the actionability of your customer data by understanding them better

Anyone with experience in the area of customer feedback will tell you that  benchmarking is a key component.  What makes it so important is the need to ensure the actionability of the feedback results.  We have discussed this topic (actionability) separately — especially in the context of ‘feedback naysayers’ in each company — those who lack customer centricity and typically undermine rather than embrace VOC efforts.

In that context, there are at least two key angles to benchmarking:

1. PEERS:  In the end, businesses live and die by their competitive position, and knowing how ... READ MORE
editors' digest: Loyalty Industry
Foresee Adds New UK Benchmarks | Benchmarking takes the ability to rely on satisfaction findings to the next level... READ MORE
news: Industry Survey

Loyalty 360 and SAS have  delivered an eye opening study that repoints the ... MORE

event: upcoming

Maximising Customer Loyalty and Profitability 2012 conference is ... MORE

Date: 2012-05-21
Location: Radisson Blu ..., GER
vendor: focus

Listen360 is the loyalty solution, web-based software measuring your customers loyalty and providing the ... MORE
 
 
 
  
Weeks most discussed
topics on
Connect to Loyalty IP
Our platforms give you varied perspectives on Loyalty | CX | Rewards | Incentive | Facebook | VOC