Badgeville, The Behavior Platform and global gamification leader, today announced an exclusive partnership with PeopleBrowsr, the social media data company, as the only gamification solution which can incentivize and reward specific user behavior across Facebook, Twitter and other leading social sites. This extends Badgeville's Behavior Platform to not only track user behavior occurring across the brand's own ecosystem of websites and internal applications, but also across the social graph independent of these experiences. The is the first time that specific actions occurring directly on Facebook and Twitter can be captured and rewarded within a gamification platform.

Social CRM provider QuestBack this week launched Listen & Act, a social engagement tool that the company says enables businesses to quickly sort messages, view levels of influence and utilize engagement tools such as surveys and communities to offer customers experiences based on their inquiries and preferences.

Integrated with QuestBack's feedback and social engagement platform, Listen and Act offers keyword monitoring, groups interactions by common themes, and incorporates sentiment analysis and Klout Score so companies can easily identify key influencers.

Fiserv, Inc. FISV -0.67% , a leading global provider of financial services technology solutions, today launched a mobile application for its award-winning UChoose Rewards(R) debit and credit card rewards program. UChoose Rewards participants can now use a mobile application to check and redeem their reward points. Participants can also scan UPC codes on merchandise in a store to determine if the item is available through their rewards program and how many points are required to purchase it. UChoose Rewards participants can download the mobile application from Google Play for use on Android(TM) devices or iTunes(R) for use on iPhone(R) or iPad devices.

"Card usage is extremely important in a rewards program. Adding innovative, engaging capabilities like mobile reward redemption helps increase loyalty to that card," said Holly Krest, senior vice president, Loyalty Solutions, Fiserv. "UChoose Rewards participants use their cards for 50 percent more transactions as compared to their non-participating peers."

Affinion Group, the global leader in enabling companies to connect and engage with their customers, thereby creating rewarding relationships and enhancing brand loyalty, announced today the launch of BankMyRewards, the most comprehensive merchant-funded loyalty program available.

BankMyRewards' is built upon Affinion's 40 years experience as the loyalty solutions provider and marketer of choice for Financial Institutions, Hospitality and Travel companies and Retailers. Through BankMyRewards, Affinion's clients provide their customers with relevant and robust cash-back savings or points from Affinion's extensive network of thousands of retailers, merchandise items, daily deals and gift card providers. In addition to receiving extensive savings on everyday spend, bank customers and credit union members are treated to individualized, promotional offers generated from Affinion's sophisticated modeling and analytics and actual shopping behavior, and distributed through Affinion's patented technology.

QuestBack, a global leader in enterprise feedback management (EFM) and Social CRM, today announced the launch of Listen & Act, a social engagement tool that allows organizations to transform social media messages into actionable dialogs and seamlessly integrate these insights into CRM data, generating ROI and revenues.

Social media is the fastest growing communication channel today. With the continued growth in smart phone adoption, end-users are incorporating social media into their every-day lives and online channels are becoming the primary way for customers to voice their support or disgruntlement.. Customers expect customized communication via social channels and businesses are struggling to manage and measure their social media activities. Businesses that are able to tap into social media messages and sentiment, regardless of volume, and efficiently manage this environment, are enjoying stronger customer loyalty and more positive referrals.