Userlytics Corporation has announced the launch of the first Freemium Customer Experience, Usability, & User Experience Platform, userlytics.com.

The platform brings the cost of receiving real time insights from prospects and customers to zero, as well as facilitating easy recruitment of target Personas for critical feedback through the use of a wide variety of social media platforms.

Free subscribers can conduct up to 7 feedback sessions a month (Basic Plan), or can add additional slots for as low as $1.56 per respondent (Silver Plan) and $0.99 per respondent (Gold Plan).

Depending upon the type of plan or product chosen, userlytics.com allows for iterative testing of websites, desktop & enterprise software, advertisements and videos, tablet & smartphone apps, low & high fidelity prototypes, concept sketches, wireframes and much more.

With a customer base of approximately 8.5 million connected households throughout Germany, Kabel Deutschland (KD) turned to Jacada, a leading global provider of customer service experience technology, to provide a single yet comprehensive view of its customers. In doing so, KD has been able to increase customer and agent satisfaction while reducing operational costs, average handle time and streamlining work processes.

Jacada’s solution integrates vital applications and multiple customer communication channels across KD’s contact centers to provide a single, optimized view of customer information. This integration enables agents to easily navigate through customer data and services in a more efficient matter.

Clarins, the luxury cosmetics company, has teamed with LoyaltyMatch Inc., the leading loyalty and engagement-computing company, to enhance, redesign and re-launch its Club Clarins loyalty program in the United States.

Club Clarins USA offers customers the opportunity to redeem special gifts and sample sets reserved for its VIP members. Customers can track their purchases, rewards and earned points and gain access to exclusive information all in one place online.

"We chose LoyaltyMatch OnDemand because it provides a streamlined platform with the existing features we require and the ability to customize the site as wanted," said Han Wen, director of internet marketing for Clarins USA.  "We wanted to manage the site administration ourselves, with support from LoyaltyMatch when needed. LoyaltyMatch OnDemand could do all that," Ms. Wen added.

NICE (NASDAQ: NICE) today announced that it will share insights into how to maximize the business value of inbound customer interactions at Marketing World 2012: A Frost & Sullivan Executive MindXchange. During the event, which will take place on July 16-18, 2012, at the Hyatt Regency Boston in Boston, NICE will facilitate an interactive session titled, "Navigating the Transition from Outbound to Inbound Marketing," and will also host a solutions showcase.

Hovav Lapidot, Director of Business Development, NICE Service-to-Sales, will lead the interactive session where he will address the challenges of bridging the gap between assisted customer service channels and marketing efforts, running effective cross-channel marketing campaigns, measuring results, and maximizing revenues from inbound interactions. The session will take place on the morning of July 17 at 10:40, immediately following the NICE solutions showcase at 10:10.

The discussion will focus on recognizing and acting upon real-time opportunities, which occur during each interaction, in order to deliver excellent customer service and secure customer loyalty. Participants will gain insight into effective inbound campaign strategies, including how to prepare for real-time customer interactions by collecting and analyzing cross-channel customer data. This information helps guide the agent-customer dialog as it unfolds, enabling centralized decisioning and recommendations for the next-best action.

Confirmit, the leading global solutions provider for Customer Experience, Employee Engagement and Market Research has announced the launch of Confirmit Voices™, a Voice of the Customer (VoC) engagement model which enables companies to build successful Voice of the Customer programmes that drive business change and generate Return on Investment.

The model is built around a six-stage process: define, design, implement, analyse, act and review. It helps organisations to develop clear objectives and design a tailored VoC programme mapped to the customer journey. At its heart is the Confirmit Horizons™ platform which provides multichannel data collection, including web, mobile, telephone and paper, as well as analysis and reporting tools that deliver actionable insight across the business.