Plink Expands Online-To-Offline Loyalty Program Rewards Offered Through Partnership With Tango Card |
CatchFree Acquires KISSinsights to Deliver Customer Engagement Service |
MarketLive Launches Content Experience Manager
Plink Expands Online-To-Offline Loyalty Program Rewards Offered Through Partnership With Tango Card
| Now Plink members can earn rewards that can be redeemed at leading brands
Plink, an online-to-offline loyalty program, today announced a partnership with Tango Card (www.tangocard.com) expanding the rewards Plink members can earn for dining and shopping at their favorite national restaurants and offline stores.
By using Tango Card's flagship digitally delivered gift card, Plink members will be able to earn rewards that can be redeemed at leading brands such as Amazon.com, The Gap, Home Depot, iTunes, Nike and Target, among others. The new choices are in addition to the Facebook Credits rewards that Plink already offers.
"Our members have asked for more choices and we're excited to expand the innovative ways they can earn rewards for eating and shopping offline," said Co-founder and President of Plink Peter Vogel. "Plink's goal is to bridge the gap between online consumers and their offline purchases and partnering with Tango Card makes that vision more rewarding for our current members and attractive to new ones."
CatchFree Acquires KISSinsights to Deliver Customer Engagement Service
| Acquisition combines feedback engine and research expertise to give businesses greater insight into customer decision making
CatchFree, a free online service for comparing apps based on detailed customer feedback, announced today that it has acquired KISSinsights from KISSmetrics, a customer analytics platform.
KISSinsights is a micro-surveying tool that enables online businesses to easily ask website users questions as they are making decisions, the crucial point at which they are likely to remember their motivation for making the decisions.
KISSmetrics and CatchFree CEO Sean Ellis have long collaborated in the survey space, launching in 2009 a free customer development survey together on Survey.io that has helped thousands of companies identify and understand their most passionate customers.
MarketLive Launches Content Experience Manager
| Optimizes content to create a differentiated customer experience and drive long term growth
MarketLive, the leader in enterprise-class eCommerce software and solutions, today announced the launch of MarketLive Content Experience Manager, the first of its kind, fully integrated product that uniquely enables and optimizes content to deliver a differentiated shopping experience. The MarketLive Content Experience Manager empowers merchants by improving customer engagement, lowering barriers to purchase, boosting repeat site visits, building customer loyalty, and lowering customer service costs. Merchants gain new efficiencies and raise their brand's search engine relevance, while earning trust and ultimately driving long term growth.
It is no longer enough for retailers online to be strictly merchants. Even integrating product specific content such as product details and ratings and reviews simply falls short. To effectively connect with a brand's core market and stay relevant, merchants must inform and inspire shoppers with the same insight that informs and inspires them. Today, the most sophisticated merchants are weaving in buyer's guides, how-to instructions, use ideas, care information, lifestyle information and more throughout customer experience. However, integrating this syndicated information maintained in traditional open source content management systems is a serious and rising challenge.
NICE Global Consumer Survey Reveals Greater Challenges in Meeting Customer Needs
| While channel preferences and usage vary, the need for the contact center to address complex customer interactions is a common trend
NICE announced today that the results for the NICE 2012 Consumer Channel Preference Survey are now available online and confirm that consumers are more empowered than ever before as they are communicating more often and using multiple channels to contact an enterprise. Consumers indicate that on average they are using six different channels for contacting service providers, while 86 percent note that on average, they are communicating more often, or at the same level, with businesses over all channels.
The Web continues to be the most popular and growing self-service channel, while smartphone applications and social networks have grown in popularity with more than 40 percent of respondents noting that they have increased their use of these channels.
Almost half of the respondents noted that if they are unable to accomplish a task on a company website, they will then turn to the contact center to resolve their issue. This is often due to the fact that respondents find complex tasks difficult to complete via the web self-service channel. As self-service channels are more often used for easier tasks, the contact center continues to evolve to "Tier 2" status, for taking care of escalated service requests.
LivePerson to Provide Turnkey Mobile Engagement Capabilities through Acquisition of Innovative Mobile Chat Platform Provider, Look.io
| Makes it easier for businesses of all sizes to connect with their customers on mobile devices, wherever they may be
LivePerson, Inc. (NASDAQ: LPSN), a provider of real-time chat, voice and content solutions that increase conversions and improve customer experience, today announced that it has signed a definitive agreement to acquire mobile engagement start-up Look.io. Through this acquisition, LivePerson will add plug-and-play mobile engagement capabilities to its platform, making it easier than ever for businesses of all sizes to connect with their customers on mobile devices, wherever they may be.
As more consumers shift towards mobile-based interactions, it's becoming increasingly important for businesses to meaningfully connect with consumers via their mobile device of choice, said Robert LoCascio, CEO and Founder, LivePerson. With the integration of Look.io's innovative mobile technology into the LivePerson platform, we will be able to offer our customers a powerful turnkey mobile solution that will enable them to engage and support their customers through an optimized mobile experience. I'm also very excited to welcome Look.io's strong team of talent to LivePerson, as they will be an asset in driving our mobile strategy.