Excerpt: According to a study of 47 banks from 8 different European countries – Belgium, France, Germany, Netherlands, Poland, Spain, Turkey, and the UK, for determining the development of electronic channels, and their impact on the management of customer relationships & behaviors, it has been found that only 32% banks are using SMS alerts. Although, banks are adopting new e-channels and service, but, there is still a large scope for the use of new channels for gathering and analyzing more information about customers and their behaviors.