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Welcome (back) to the Ideal Path Customer Loyalty Portal.
It's funny, every time I read the name of this portal, I'm not satisfied. But then I remember that a short catch phrase can't describe an area that encompasses the act of focusing on and delivering customer experience, satisfaction and loyalty.Edit your company listing or upload your press releaseWeekly Newsletter on Loyalty Industry Happenings - Vendor Home
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in: Loyalty Industry
CSAT and NPS Scores are Consistently Higher in an IVR Survey Than Web-Generated Surveys
Call centres leave customers more contented than web
Excerpt: ServiceTick monitors customer satisfaction and NPS scores for brands using both online and IVR surveys. Analysing data across more than 150,000 surveys the company (www.servicetick.com) has identified that customer satisfaction (CSAT) and NPS scores are consistently higher when asked in an IVR survey generated at the end of conversation with a call agent. By contrast scores from web-generated surveys produce lower scores. On average CSAT scores were 22 percentage points higher and NPS scores were 69 points higher when generated by IVR surveys.
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Featured Webinar
in VOC on MobileLoyalty Conference
in Loyalty Impact
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New Related ArticlesArticle
in Loyalty StrategyMultiple examples of innovation in loyalty programs Article exploring multi levels of innovation in rewards includes a couple of takes on targeting your reward programs for greater impact and ROI. 
Editors' News Take
in Loyalty ImpactUsing loyalty to support branding RiteAid integrates wellness and health benefits into loyalty programs to also drive brand connection 
Vendor in Focus
in Loyalty Strategy
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Editors' NEWS/Opinionin Loyalty StrategyLocal Grocery Store Chain Steps Outside the Norm for New Rewards Program | New Rewards Program for Local Grocery Chainin Loyalty Industry WatchAmerican Express Extends Top Rated Streak to 6 Years | Tops JD Power Credit Card Customer Service Ranking Againin CX ImpactResearch Team Takes On Marketers Key Challenge | KU team uses innovative approach to tackling question of ROI of CSat programsin Loyalty InfrastructureWalgreen's CIO Delivers Infrastructure for New Loyalty Initiative | Effort reads like a playbook for any company looking to institutionalize customer centricity and loyalty marketing into its business model.
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Editor's NoteWelcome (back) to the Ideal Path Customer Loyalty Portal.It's funny, every time I read the name of this portal, I'm not satisfied. But then I remember that a short catch phrase can't describe an area that encompasses the act of focusing on and delivering customer experience, satisfaction and loyalty.…… Read More.
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