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in: Loyalty Industry
FICO Acquires Adeptra, a Leader in Cloud-Based Customer Engagement and Risk Intervention Solutions
Adding real-time, mobile customer engagement and risk intervention capabilities to decision management applications

FICO, the leading provider of analytics and decision management technology, today announced it has entered into a definitive agreement to acquire Adeptra Ltd., a leader in cloud-based customer engagement and risk intervention solutions based in Reading, UK and Norwalk, Connecticut. Adeptra's SaaS (software as a service) platform enables leading financial services institutions and other businesses to take advantage of the explosion in mobile communication in order to manage risk, fight fraud and dramatically improve the customer experience, all in real time. By using Adeptra's technology combined with FICO's decision management applications, businesses can move seamlessly from defining, changing and testing decisions to executing and resolving customer interactions while improving customer outcomes.