Confirmit, the leading global software provider for Customer Experience, Employee Engagement and Market Research today announced the results of its 8th Annual MR Software Survey. The most shocking result was that relatively few MR companies are taking an active approach to cater for survey takers using smartphones or tablets for surveys. 62% of respondents either do not have a policy for web surveys that land on mobile screens or they don't modify surveys to be seen on small screens. With 7% of the sample excluding mobile respondents completely, only 1 in 7 respondents actually adjust their online surveys to make them more appropriate for mobile devices.
The survey is conducted annually by meaning ltd, an independent research technology consultancy in London, UK and provides unique information and insight into the interplay of technology and methodology within the Market Research industry. It provides a snapshot of current usage, attitudes and predictions from practitioners, as well as identifying trends from a number of tracking questions that are asked repeatedly each year.