Kinbasha Gaming International, Inc. (the "Company") (PINKSHEETS: KNBA), owner and operator of retail pachinko gaming centers in Japan, today announced the expansion of its Customer and Employee Loyalty ("CEL") program throughout its network of 21 gaming centers.
First launched in 2010, the CEL program is devoted to further enhancing Kinbasha's level of client service at its various pachinko parlors throughout Japan. The primary reasons Kinbasha established its CEL program were to:
Manage customer satisfaction from a holistic point of view
Improve working environment for both full-time and part-time employees
Introduce new career paths, especially for female employees