Badgeville, The Behavior Platform and global gamification leader, today announced an exclusive partnership with PeopleBrowsr, the social media data company, as the only gamification solution which can incentivize and reward specific user behavior across Facebook, Twitter and other leading social sites. This extends Badgeville's Behavior Platform to not only track user behavior occurring across the brand's own ecosystem of websites and internal applications, but also across the social graph independent of these experiences. The is the first time that specific actions occurring directly on Facebook and Twitter can be captured and rewarded within a gamification platform.

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