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in: Loyalty Industry
Google+ Nabs Top Spot in Customer Satisfaction Survey; Facebook Falls
Debuted at the top spot on a customer-service index of social-media websites, including Facebook Inc., which sank to a record low

Google+, which was started in June 2011, tied information aggregator Wikipedia with a score of 78 in the social-media category on the American Customer Satisfaction Index E-Business Report, which ranks companies on a 100-point scale. Facebook, criticized for changes to its interface, had a score of 61, down from 66 last year and 64 in the 2010 report.

Already owner of the world’s largest search engine, Google is counting on Google+ to help it challenge Facebook for user attention and to provide more data to improve its core web-query service. Google+ already has reached more than 250 million users, compared with more than 900 million for Facebook.