E-Gift Cards Influence Customer Engagement and Loyalty

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in: Loyalty Industry

According to FuzeBuy research 70% of consumers report wanting virtual gift cards either in their email or on their mobile phone

The 21st Century Business Series provides a look at state of the art technologies, innovative business strategies and insights from cutting edge business leaders of today. In an upcoming exploration of the potential influence of E-Gift cards on customer loyalty and engagement, esteemed loyalty marketing experts Mark Johnson, CEO and President of Loyalty 360, and Randy Fox, Managing Director at FuzeBuy, will discuss the changing landscape of e-gifting and loyalty programs. Scheduled to air July 7, 2012 on Fox Business Network.

Mark Johnson, provides an overview of the challenges of running a loyalty program today sharing, “loyalty programs are about driving behavior, and truly driving behavior is a very detailed and complex process… You have to truly understand and listen to your customers to drive sustainable behavioral change, and its very challenging right now for retailers, banks, and other entities to do tha

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