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in: Loyalty Industry
CALIFORNIA DMV Launches New Customer Service Feedback Survey
Customer ideas will be incorporated into the department’s strategic plan as a living document that brings a fresh & innovative approach

What services would you like to see at the DMV of the Future?

The Department of Motor Vehicles poses this question with the launch of a new customer-service survey on its website.

The new survey – available online through July 15, 2012 —  is part of the department’s “DMV Vision 2015” initiative that ties into the 100th anniversary of the Department of Motor Vehicles.  Customer ideas will be incorporated into the department’s strategic plan as a living document that brings a fresh, innovative approach to how the agency conducts business.

In recent months, the DMV has unveiled several new products and services with the customer in mind, including: Appointment Notify, where a reminder call is made to customers three days in advance of a scheduled appointment; Virtual Hold, which gives customers the option of receiving a call-back from a DMV representative that same day; and, Self Service Terminals in selected DMV field offices that make vehicle registration that much easier.