Merchants and point-of-sale developers are struggling with rapidly evolving consumer payment technologies, rewards and loyalty programs and other value-add offers designed to enhance the merchant-consumer experience. From the number of mobile payment options available to ensuring new transaction types maintain PCI compliance, emerging payment technologies and related programs have been viewed as a source of confusion and disruption. Today, Merchant Warehouse(R), a leader and innovator in payment solutions, ushered in the future of customer engagement and value-add merchant programs with Genius, the first acceptance solution designed to securely handle all current and future payment types.
The Genius Customer Engagement Platform is able to aggregate and integrate every conceivable transaction technology, payment type and customer program -- both present and future -- into a single countertop device. Genius was created to address three common pain points felt by merchants, POS developers and payment providers: choice, security and access.