Empathica Inc., a leading global provider of Customer Experience Management (CEM) solutions to the world’s most respected multi-unit enterprises in retail, food services, banking, petro and hospitality sectors, announced today that its GoRecommendTM social media advocacy solution now features a real-time feed of recommendations that can be embedded on a brand’s website, Facebook page and other online assets to leverage advocates’ social recommendations.

By incorporating a real-time advocate feed into the GoRecommend solution, Empathica improves a brand’s ability to convert satisfied customers into brand advocates. The new feature amplifies positive, authentic recommendations through Facebook, Twitter and email, effectively allowing a brand to connect its customers’ great experiences to the social graph. Combined with GoRecommend’s existing capabilities, the new functionality allows brands to further extend their customer relationships and build out a measurable base of active brand advocates.

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