Loyalty programs evolving into a field of competition

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in: Loyalty on Mobile

As consumers continue to accept and participate in cutting edge loyalty programs, their expectations are evolving

Loyalty is evolving fast and nothing shows that more than the integration of two leading edge solutions. Shopkick already changes the game in retail marketing by allows brands to target specific customer segments with rewards simply for visiting stores and interacting with products. The earned ‘kicks’ (Shopkick’s points) can be redeemed for a range of rewards including in-store gift cards - but like other companies redemption was a challenge for Shopkick, given its rapidly rising popularity.

Giftango completes the mobile circle for both Shopkick and its retail clients by bringing the redemption of rewards into gift cards into the mobile platform. The partnership highlights both companies’ recognition that loyalty is evolving rapidly and, with it, the expectations of consumers of a seamless experience. Loyalty experience has evolved beyond a single company feature to a competitive opportunity or threat.

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ARTICLE
in VOC Execution

Loyalty Systems are a key tactical support for VoC programs

Integrating loyalty or incentive programs into data gathering (or vice versa) creates a more powerful feedback system — by drawing on the emotional engagement of the rewards program.

Vendor in Focus
in Loyalty Strategy

Loyalty services vendor allows targeting specific buyers

Retail Hero, provider of CRM and POS integrated loyalty systems, allows companies to target buyers who consistently buy the same products for threshold rewards.

NEWS SPOTLIGHT
in Loyalty Strategy

Rewards become a critical factor for cost conscious buyers.

Companies forced to provide rewards as a competitive pricing benefit as consumers look to improve bang-for-buck using points collection.

EDITORS NEWS SPOTLIGHT
in Loyalty Strategy

Small UK hotels group narrows goals of rewards program

Guoman and Thistle hotels both focus on building loyalty via CX and narrow rewards to tiers only (excluding the typical free nights benefits)

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Editor's Note

Welcome (back) to the Ideal Path Customer Loyalty Portal.

It's funny, every time I read the name of this portal, I'm not satisfied. But then I remember that a short catch phrase can't describe an area that encompasses the act of focusing on and delivering customer experience, satisfaction and loyalty.