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in: Loyalty on Mobile
Loyalty programs evolving into a field of competition
As consumers continue to accept and participate in cutting edge loyalty programs, their expectations are evolving

Loyalty is evolving fast and nothing shows that more than the integration of two leading edge solutions.   Shopkick already changes the game in retail marketing by allows brands to target specific customer segments with rewards simply for visiting stores and interacting with products.   The earned ‘kicks’ (Shopkick’s points) can be redeemed for a range of rewards including in-store gift cards - but like other companies redemption was a challenge for Shopkick, given its rapidly rising popularity.

Giftango completes the mobile circle for both Shopkick and its retail clients by bringing the redemption of rewards into gift cards into the mobile platform.  The partnership highlights both companies’ recognition that loyalty is evolving rapidly and, with it, the expectations of consumers of a seamless experience.   Loyalty experience has evolved beyond a single company feature to a competitive opportunity or threat.





  • Editors' NEWS/Opinion
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    in Loyalty Infrastructure
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      20 May 13:00:00
    • Looking beyond NPS for strong #customerinsights to drive business decisions http://bit.ly/14JnvCq #VOC

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    • What a job posting can tell you about a company's commitment to #socialmedia http://bit.ly/WvlteC

      17 May 18:00:00
    • Is your company its own worst competition? Inconsistent CX from different team members can create new pressure points http://bit.ly/WTEnNI

      17 May 17:45:00
  • Editor's Note
    Welcome (back) to the Ideal Path Customer Loyalty Portal.
    It's funny, every time I read the name of this portal, I'm not satisfied. But then I remember that a short catch phrase can't describe an area that encompasses the act of focusing on and delivering customer experience, satisfaction and loyalty.
    …… Read More.
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