Loyalty is evolving fast and nothing shows that more than the integration of two leading edge solutions. Shopkick already changes the game in retail marketing by allows brands to target specific customer segments with rewards simply for visiting stores and interacting with products. The earned ‘kicks’ (Shopkick’s points) can be redeemed for a range of rewards including in-store gift cards - but like other companies redemption was a challenge for Shopkick, given its rapidly rising popularity.
Giftango completes the mobile circle for both Shopkick and its retail clients by bringing the redemption of rewards into gift cards into the mobile platform. The partnership highlights both companies’ recognition that loyalty is evolving rapidly and, with it, the expectations of consumers of a seamless experience. Loyalty experience has evolved beyond a single company feature to a competitive opportunity or threat.