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in: Loyalty Industry
FANBOX Launches Mobile Component of its Loyalty and Gift Card Programs
Allows consumers to use smart phone barcodes to collect and redeem rewards

FANBOX, a leader in relational technologies and loyalty programs, announces the launch of the new MS2 MOBILE module, enabling access to its MS2 platform through a mobile device. Retailers using FANBOX loyalty and/or gift card programs can now offer consumers the opportunity to transfer their loyalty and gift cards into virtual cards that can be accessed from their smartphones. This means that consumers can now make a transaction with a gift card or earn loyalty points in real-time when they make a purchase by simply presenting the bar codes appearing on their smartphone scree