With a vision towards to making user feedback more useful and actionable, Saygent has developed a new mobile application feedback system.  By allowing the feedback system to be embedded directly within mobile applications, users are able to provide absolute real time feedback to both technological and content related issues.  Ensuring that the underlying merchant is aware of the problem during the customer’s live experience, provides the opportunity to fix the problem in real time and potentially save the sale. Allow the feedback to be captured as voice ensures a better sense of the emotional side of customer sentiment such as anger, urgency etc.