Recognized for its significant impact on the credit union industry, Member Loyalty Group has shown the importance of industry groups in supporting the loyalty related efforts of individual companies. Why? The heart of the answer lies in the actionability factor — the ability to convert data about customer satisfaction and feedback into meaningful actions is a key point of differentiation among companies.
Member Loyalty Group strikes at the heart of actionability by eliminating the biggest obstacle to action — the interpretation of data. By introducing standardized industry benchmarking as part of VOC / feedback processes, credit unions are able to interpret their own customer data — and know whether to take aggressive, moderate or no action against those findings.
Data without context of benchmarks is atleast 50% less valuable and actionable — because it lacks definitive implications for business strength and competitiveness. Member Loyalty Group has justifiably been recognized by CUSA for addressing this highly strategic challenge for credit unions.