Groupon announced the nationwide launch of Groupon Rewards ( http://www.groupon.com/Rewards ), an easy-to-use loyalty program for merchants that enables them to offer customers special Rewards for repeat business. After a successful pilot program in Philadelphia, Groupon Rewards is now open to U.S. merchants, regardless of whether or not the business has previously run a Groupon deal.

Groupon Rewards stimulates repeat business and customer loyalty for merchants, without the hassles of check-ins, extra apps, key fobs or punch cards. Consumers automatically earn Rewards just by using any major credit card saved in their Groupon profile when they eat, shop and explore their favorite local spots. Once a customer spends an amount pre-determined by the merchant, a Reward is unlocked to use during a future visit. Rewards works seamlessly with merchants' existing point-of-sale systems, allowing business owners to avoid expensive upfront investments and focus on operations as usual while Groupon does the work.

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