Mocapay, a mobile consumer engagement platform, announced a partnership with Yumilicious, a Texas-based chain of frozen yogurt lounges, to mobile enable its loyalty program at all locations in South Carolina and Texas.

Our customer is accustomed to personalizing their frozen yogurt during each visit," said Christian Le, CEO, Yumilicious. "The Mocapay platform provides us an additional layer of customization by enabling our customers to participate in tailored promotions and loyalty offers directly from their mobile phone. We hope that through this consumer data and rollout to all franchises, we can better serve our customer.

Using Mocapay's mobile platform, Yumilicious will be able to target their customers with exclusive specials, loyalty redemption and perk reminders before, during and after transactions, both in and out of its locations. Customers will be able to participate in the company's loyalty program, signing up directly using their mobile phone or transition their existing physical loyalty card and begin earning reward points.

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