Convenience stores are gaining ground in their race for the foodservice dollar as more consumers embrace the outlets as purveyors of quality prepared foods, industry observers said during an educational session at the NRA Show.

In the past 20 years, customer satisfaction with foods bought at convenience stores, or C-stores, has grown considerably, from about 20 percent expressing high satisfaction to more than 70 percent today, said Dean Dirks, founder and chief executive of Dirks & Associates, a convenience store and foodservice consulting firm.

Dirks spoke during an educational session titled “The State of C-store Foodservice” Saturday in Chicago. He was citing a recent survey from Convenience Store News.

That 70 percent satisfaction rate breaks down to 22.6 percent of patrons saying they were extremely satisfied with their c-store prepared foods and 48 percent saying they were very satisfied. Those findings indicate that today’s consumers think of c-stores as more than a stop for cigarettes and gas, said Dirks.

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