Over half of loyalty programs either have a social media or mobile communication-enabled component currently in place or in development, according to research recently conducted by VIPdesk and Banyan Branch.
Other key findings include:
27% of loyalty program members prefer to utilize a mobile device to access loyalty program features
32% of loyalty programs reward members with points or other currency for participating in social media and/or online discussions about their brand
While only 17% of loyalty programs offer members a mobile application to use when redeeming rewards, another 30% have a mobile app currently in development: meaning that 47% of loyalty programs have a mobile app either in place now or will soon