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in: Loyalty Industry
Study Finds that American’s Best Customers Want It to Stay Independent
Reflects Strong Segmentation Strategy at Play in Analysis

Independence is still a desirable outcome for the majority of respondents, with 56 percent answering “5″ on American going it alone without any merger partner. Just 7 percent said they felt least strongly about it; perhaps they live in Phoenix, where US Airways has a hub and would presumably preserve plenty of service that those people could then get AAdvantaage credit for when they flew those routes.

Finally, passengers — or our readers, at least — are not as locked into flying American as I would have predicted. Only 4 percent answered “5″ on whether their employer makes them fly American; 73 percent answered “1″ for that one. Meanwhile, just 13 percent said that where they lived dictated their choice of American, but 37 percent of respondents answered “1″ for that question, while 18 percent answered “2.”

What surprised you about the results?