This new offering by Foresee, a frequent innovator in the mobile VOC space, hits the mark of extending the reach of VOC programs beyond the points of shopping and sale.  By offering merchants away to track outcomes beyond their ‘doors’ including purchases with competitors or going in entirely another direction, Foresee extends the insight of clients into the success of their marketing efforts.

Foresee’s research also highlights the importance of mobile in establishing strong brand to customer relationships — with strong mobile experiences driving overall loyalty and repeat business across channels.  The resulting ‘multiplier’ effect delivers both higher mobile sales as well as deeper brand strength and engagement with key customers.