Revitas, a leading revenue management solutions provider, has announced its latest customer engagement strategy and it impresses us with its customer centricity and depth.  The effort is well thought out, extensive and shows commitment a multiple levels to the goal of customer engagement.

Looking at the problem beyond just customer feedback, Revitas choose three key angles on customer engagement:

1. Driving Customer Experience

Creating an enhanced version of user groups, Revitas has undertaken summits based on its users' industries.  These meetings deliver the opportunity for customers to maximize their ROI from their investment in Revitas products.   By creating ideas sharing opportunities mixed with educational sessions, users gain access to thought leadership, best practices and product training specific to their industry.

2. VOC in Product Development

All great products need to continue to improve -- particularly as customers' requirements continue to change and evolve based upon business and external developments.  Revitas Product Councils go beyond product surveys to allowing customers to share a) use cases and b) suggested product changes.  Revitas is creating a balanced investment level by shelling out the costs for 1 in person summit while also holding one virtual session per year to economically capture input more than once per year.

3. C-Level Connection With Customers

Customer Advisory boards represent another focused component -- particularly because they seek to connect with the C-level leadership at key customers and gain a strategic view of customer experiences and requirement in the business processes that Revitas addresses.  Access to industry trends, regulatory predictions and expected changes in user companies' business models all will help Revitas stay ahead of the curve in its product development efforts.

Aside from the specific impact created by each of these components, Revitas will establish a clear impression with its customers -- that it is highly commitment to engaging, empowering and giving voice to its customers in its evolution as a solution provider.