TIBCO Software Inc. announced that Pharmaca Integrative Pharmacy, Inc., the nation's first and largest chain of integrative pharmacies, is leveraging loyalty management solutions from TIBCO Loyalty Lab(R) to increase customer acquisition, retention and engagement.
Pharmaca has identified a large market opportunity to enhance the pharmacy experience by integrating traditional pharmacy services with a holistic remedy and service model. Marrying the best practices of conventional and natural medicine, Pharmaca offers an integrative healthcare experience, which seeks to help customers achieve a sense of empowerment about their wellness and live the healthiest lives possible. When Pharmaca needed more insight into its customers' buying behaviors across its full-service pharmacy, supplements, HABA, OTC and Lifestyle departments, it turned to TIBCO Loyalty Lab to:
- Launch the Feel Better Rewards Program at 24 locations to help measure ROI across departments and access what customers were buying and why, when they made purchases and how often, as well as how much they were spending;
- Use analytics to visualize goals, results and needed adjustments along the way for improvements;
- Reward buying behaviors across different parts of the store with a quarterly dividend program to drive frequency;
- Drive program adoption and engagement, including increasing sales and transactions, average basket amount, member frequency, members shopping retail and pharmacy, and members earning and redeeming awards.