TCELab officially unveiled its next generation Customer Experience Management (CEM) Platform, integrating a suite of big data tools with leading edge customer loyalty science from Bob Hayes, Ph.D.
“Big Data are a macabre clown,” states CEO Stephen King. “Most enterprises have LOTS of it, and it can be a great deal of fun! But, big data can also be grim, narcissistic, and a huge waste of time if not approached correctly. Enterprise adoption of better CEM programs has become critical because if you don’t get the data right, you’ll fail. It’s the classic case of garbage in / garbage out.”
“Our solution to business’s Big Data problem revolves around customer loyalty, a leading indicator of business growth. Our approach is to correlate customer satisfaction and loyalty with the mounds of big data available internally and externally, either in the cloud or in enterprise systems,“ continues Dr. Hayes, TCELab Chief Customer Officer. “Then, through linkage analysis, we provide C-Suites with vital business intelligence reporting on an annual, quarterly or monthly basis that provides laser-focus on operational KPI’s that impact and accelerate revenue growth.”