Subway Singapore has joined the Pointpal loyalty and rewards community. With the announcement, Subway customers can now use their mobile phone (Apple iOS or Android based) to collect points and redeem rewards, instead of a physical stamp card.
To introduce the new platform, for every eight stamps collected, customers will earn a free 6-inch Subway meal. Customers also can receive two free stamps when they sign up for the mobile loyalty program between April 15 and May 15.
"We want to continually innovate and provide the best possible customer experience and this is increasingly around a mobile loyalty rewards program. Customers are rewarded for their purchases, and can use their mobile phone to capture and redeem these rewards across participating franchisees and as part of this local-store marketing activity. Pointpal and their mobile loyalty platform enable us to do this and we look forward to continual innovations," said Sarah Lee, franchisee of 10 Subway restaurants in Singapore.