MarketTools, Inc., the leader in software and services for market research and customer feedback, announced the expansion of its Shopper Research solutions with the addition of new, innovative technologies that improve respondent engagement and offer more detailed insights than ever into shopper intents and preferences. These solutions incorporate new visual tools that deeply engage study participants with game-like experiences, and leverage the latest web technologies to help researchers pinpoint metrics on participants' shopping behaviors. The tools and technologies help deliver higher quality research data and more effective predictions of product performance in the market ‒ faster and more cost-effectively than traditional shopper research methods.
With today's consumers looking for more value than ever before, fast and accurate Shopper Research insights are critical to helping retailers and manufacturers alike respond to a changing marketplace and gain a competitive edge. A recent MarketTools study of grocery shoppers reveals that 63 percent of respondents say saving money is somewhat or much more important now versus last year. The study also revealed that 80 percent of respondents buy items with money-saving coupons; 62 percent buy store brands instead of name brands to save money; and 58 percent buy items only when they are on sale. In a complex retail landscape, it's more critical than ever to understand how these behaviors and attitudes influence the purchase decision.