Loyalty and incentive programs are driven by consistency and pervasiveness throughout an organization — especially when the key foundation is engagement of prospects and consumers. Achieving that level of integration requires both a clear strategy and strong infrastructure.
So what do we mean by ‘infrastructure’? Well Fanplayr provides a great example of that with their new integration with Constant Contact. Systems and tools are one thing but when there is a higher standard to call something ‘infrastructure’. That standard is defined by a new process — which should be quite difficult — instead becoming a natural part of your existing processes.
By simplying the inclusion of gamification (for engagement of pre and post sale customers) into all email communications, Fanplayr demonstrates its understanding of how momentum is built in customer focused programs — by allowing your team members t o relatively easily access new capabilities without an unnaturally high degree of additional effort.