Forrester Research, one of the leading think-tanks for business trends, has recognized Targetbase for setting the tone for the next generation of marketing agencies. By putting the spotlight on Targetbase’s shift towards a more data driven approach, Forrester has heralded the next era in customer engagement. Whereas campaign-centricity marked the previous generation of agencies, now the focus on programs which are:
2. customer centric
3. continuous in their engagement of customers
Targetbase’s approach demonstrates to companies that regardless of whether they are taking an internal build or external agency approach, integration of multiple programs into synced-up cross functional team is a key factor is success in the new social-driven era of customer engagement.