The Container Store, the nation's original and leading retailer of storage and organization products, has enlisted Epsilon, a subsidiary of Alliance Data Systems Corporation and a leading provider of loyalty and marketing solutions derived from transaction-rich data, for comprehensive data and database marketing services designed to fuel their marketing efforts to acquire and retain customers and increase sales.
The Container Store has 54 locations across the country as well as a comprehensive e-commerce site and catalog business. The retailer offers more than 10,000 solutions designed to save space and time, coupling its one-of-a-kind product collection with a high level of expert customer service.
Under the terms of the new multiyear agreement, Epsilon will host and manage The Container Store's marketing database supporting the company's communications with its customers through permission-based email, direct mail and social media channels. In addition, Epsilon will provide strategic consulting and advanced analytics to create customer segmentation models based on specific criteria and behaviors to better identify and target customers with useful information and offers.