Its only take a small subset of buyers (who abuse a coupon system to repeatedly extract benefits that were planned to be single use) to fundamentally alter the economics of a incentive or rewards program.   This type of problem can become significant for companies beyond the obvious financial implications of an out-of-control discount or benefit program.  

For businesses, the larger issue is the development of a reluctance to use otherwise effective programs solely because of the impact of ‘gaming’ the system.    Koupon Media solves this problem by offering the same convenience of other mobile couponing systems, but with the backend technology to ensure single-use when the program demands it.   Allowing a ‘fraud-proof’ couponing system to be integrated into the POS give retailers the ability to maintain an aggressive incentive program while still ensuring limited deviation from the economic model of the program.