Scottrade Tops In Customer Loyalty Among 11 Financial Services Brands In 2012 Satmetrix Net Promoter Benchmark Study

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in: Loyalty Industry

Scottrade Earns Top Spot In Customer Loyalty

Investing services company Scottrade, Inc. scored highest in customer loyalty among 11 financial services brands in the 2012 Satmetrix Net Promoter® Benchmark Study.

Scottrade took the top spot in the brokerage and investment category, securing the highest Net Promoter® Score (NPS®) “thanks to a combination of low cost, ease of use and responsive customer service,” according to Satmetrix. The Satmetrix Net Promoter® Benchmarks are based on survey responses from U.S. consumers nationwide who rate their experience with the primary brands they use. The NPS® for each brand is based on customers’ likelihood to recommend the company’s product or service in the sector being rated.

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