Big companies are all about their enterprise systems with data / systems integration being a big part of their value. But what about the SMB? Does being a smaller company somehow reduce the value of integrated marketing systems?
Actually, it’s quite the opposite: smaller businesses may need integrated marketing systems even more — since they are often trying to gain market understanding and define their market position and approach.
Mobilize.Me fits the bill in two ways:
- keeping capital costs down: using a shared infrastructure approach to allow SMB’s access to systems that rival what bigger corporates have
- taking an incremental approach: steadily adding more and more of the different aspects of incentive, loyalty and CRM to the system over time.