Voxeo, the leading provider of Unlocked Communications(TM), has taken the mobile customer experience one step farther by incorporating location-based services (LBS) into its interactive voice response (IVR) platform for voice, text and mobile web interactions. Voxeo LBS identifies a caller's exact location, making it easier, safer and more convenient than ever for mobile customers to access location-based information and services, such as finding a retailer's nearest store, obtaining traffic information or requesting roadside assistance without entering a location or downloading an app.
Voxeo's cloud-based solution works with all major wireless carriers nationwide, which makes the service available to 350 million mobile devices (90 percent of U.S. consumers). In addition to store locators and other applications that typically require location information, companies can use LBS to deliver location-based marketing offers and location-based advertising, track mobile workforces and identify fraud.
"There are still so many customer service applications that require mobile users to manually enter their exact locations, but this can be tedious and error-prone, especially when the user is unfamiliar with the area," said John Amein, senior vice president of product management at Voxeo. "Voxeo LBS brings safety and convenience by eliminating the need for mobile users to manually enter their exact locations to find their favorite restaurants, the nearest bank, or whatever they're looking for."