Facing the increasingly common challenge of blending an offline core business with an ever more important online marketing strategy, Arby’s took their strategy to a higher level by doubling the impact of their loyalty program — by using Facebook credits are rewards currency.  

Businesses like Arby’s depend on repeat business to achieve profitability — with the marketing cost of customer acquisition being a major issue.  A Facebook linked loyalty program generates two pressure points for repeat business — both the rewards program itself and the increased engagement on Facebook of customers by leveraging Facebook credits as rewards points.