If you look at the pillars of a strong engagement strategy, there a few that stands out:

1) real time connectivity to customers
2) tailoring messaging and programs based on preferences and behavior
3) combining company business needs with real time assessment of what customers could want to deliver a true win-win program

The Joingo program delivers on all three fronts for the American Casino and Entertainment Properties Group:

— providing real time connectivity with casino customers across all 4 properties
— integrating existing programs like the Personal Challenge program with the new platform
— tailoring messaging and offers to membership tier, location and recent activity

Ultimately, the increased engagement of customers represents the biggest opportunity for building a strong foundation for further expansion of the group.  Whether its expansion of existing properties or adding new locations, the company has a highly engaged and easily targeted group of customers which can be leveraged to create momentum in new properties more quickly.